100,000 drawings in 6 months:
turning wait time into part of the experience.
An interactive web app that lets children colour in the Gang del Gusto characters and watch them come to life in 3D on the restaurant's screens.
How do you turn waiting at the restaurant into a moment families look forward to?
Waiting is the enemy of the experience.
Old Wild West wanted something that would turn waiting into playing. The goal: shorten perceived waiting time, keep families at the table longer and lift the average bill.
It had to be simple for children, frictionless for parents, and scalable across the whole chain.
The key requirements
- An interface children aged 3 and up can use
- No download required — everything in the browser
- Integration with the screens already in the dining room
- A deployment that scales to hundreds of restaurants
Three steps. One piece of magic.
Interactive colouring
The child picks one of the Gang del Gusto characters and colours it in on screen. An interface designed for small hands.
Personalised 3D animation
The drawing becomes an animated 3D model in real time, in exactly the colours the child chose.
Projection in the room
The character comes alive on the restaurant's big screen. For a child it's magic. For OWW, it's a family that stays longer.
Invisible technology, unforgettable experience.
A responsive web app built for tablets and touch screens in restaurants
Real-time 3D rendering with the colours the child chose
A central projection system synchronised with the devices in the room
Scalable across the chain, with independent deployment per venue
The numbers speak.
100K+
Drawings created in 6 months
+18%
Average time spent in the restaurant
+12%
Average bill
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